Owners of an Aston property can instantly access an established management and marketing system and apart from saving time and money, they are buying into instant expertise and knowledge, completely bypassing the learning curve and drastically reducing the likelihood of making very expensive and public mistakes in the early stages of operation. The number of services and amount of support we give depends on initial negotiations and the requirements of the owner or developer – each package is specifically tailored to the individuals needs.

From complete pre-opening services, to help with union negotiations, our years of experience managing some of Indonesia’s most profitable hotels can all be accessed by you.

Some of the most common services and support we offer are:

TECHNICAL SERVICES
This period normally begins from two years to six months before the hotel’s soft opening. Our team of experienced professional can help avoid costly mistakes in the initial design stages of a project by reviewing designs and working with the architects and interior designers. During this period Aston also prepares ‘Furniture, Fixtures and Equipment’ (FF&E) lists ‘Operating, Supplies & Equipment (OS&E) lists. As well as this, Aston prepares pre-opening budgets and working capital projections, soft opening and grand opening budgets as well as one year to fifteen year projections.

PRE-OPENING SERVICES
Following the Technical Services period, the pre-opening phase usually begins one year to six months before the soft opening date. During the pre-opening phase, Aston prepares for the opening of the property and undertakes such tasks as competitor analysis, developing sales and marketing plans and collateral to sell the property, setting up websites and connecting the hotel or resort to the ‘Global Distribution System’, recruiting, assembling and training the team which will run the hotel, setting up all the departments and making sure all plans and actions run smoothly to ensure a successful opening – on schedule and on budget. Aston provides specifications for all equipment required as well as list of reputable vendors but does not provide the pre-opening purchasing service.

CENTRAL RESERVATIONS AND SALES SUPPORT
Aston’s corporate office helps coordinate reservations and backs up the hotels own sales and marketing team. Our experienced team of industry professionals can lead the way in filling your hotel and help target the most profitable and lucrative niches in the Jakarta market.

GDS – SABRE, GALILEO, WORLDSPAN, AMADEUS
All Aston hotels are linked to ‘Global Distribution Systems’ (GDS) which offer access and exposure to over 350,000 travel agents world wide. To do this as an individual hotel is expensive and complicated but as part of the Aston group you can make yourself available to the world.

INTERNET DISTRIBUTION
Our full time ‘Cyber Managers’ in Jakarta and Bali can help set up your web site, get you connected to the GDS system and register your hotel with updated special offers and news on some of the worlds most visited travel sites. With research showing that in 10 years time 60% of hotel bookings will be made on line, your hotel can not afford to miss being a part of the World Wide Web.

NATIONAL AND GROUP ADVERTISING
Group advertising has proved very beneficial to all of the Aston hotels within the group. The costs for these advertisements are reduced and the savings shared among all our hotels allowing for broader and more diverse exposure to your target market.

RECRUITMENT WEBSITE
Aston’s corporate website is used to help recruit new staff as well as transfer staff within the group who are looking for a new challenge. We put a great deal of time and effort into our recruitment process, believing the key to any great organization is the people within it.

GENERAL MANAGER’S QUARTERLY MEETINGS
In order to ensure staff development and the promulgation of Aston and industry ‘best practices’, our group convenes quarterly ‘General Management Conferences’. At these meetings, guest speakers and industry experts conduct training and hold open forums to increase the technical knowledge of all senior levels of our hotel management teams. Aston blends together discussions on finance, sales and marketing, energy conservation, innovative service approaches as well as legal and government compliance matters.

SOP MANUALS
Over 20 ‘Standard Operational Manuals’ covering all aspects of hotel operations – from the Finance Department and Housekeeping Department through to The General Manager’s manual, these guides help set the framework for running a successful hotel operation at International Standards.

DESIGN STANDARDS
A full set of design standards have been prepared by Aston International to communicate hotel product standards for the design of Aston hotels and resorts. The ‘Design Standards’ are organized into user friendly complementary sections.