
|
“... a company that didn’t want to just play the game – they wanted to change the way the game was played...............” |
The Aston Hotel Group opened its first hotel in Waikiki in 1948, becoming the pioneer
of ‘serviced’ and ‘resort apartment’ hotels in Hawaii. Aston, then known as ‘Hotel
Corporation of the Pacific’ grew quickly, to become the US resort leader in Japanese
owned hotels and resorts in Hawaii - developing and marketing the first US multi-million
dollar Condotel in Hawaii in 1985
During this period, Aston was regularly called upon by US and Japanese financial institutions
to ‘turn around’ the performance of international branded hotels such as Inter-Continental,
Sheraton and Hilton which were performing below expectations.
Following continuous growth throughout the eighties and nineties, during which time,
Aston became recognized as the leading property and hotel Management Company in Hawaii,
the company finally went public in 1997 as ‘Resort Quest International’ - immediately
becoming the largest management company of villas, resort homes and condominiums in the
United States.
Following this success in the US, Charles Brookfield, then President of Aston Hawaii,
had a vision to shift focus to Indonesia, the world’s fourth most populous country with
thousands of pristine islands and enormous potential for such a company as Aston. He sees
Indonesia as a land of the future, with a growing domestic economy and a burgeoning middle
class.
Arriving in Indonesia, Aston at first concentrated on city center hotels, serviced
apartments and property management. Holding true to Aston’s firm belief in change management,
Aston was the first company in Indonesia to redefine the serviced apartment concept into a
daily hotel and long stay facility. A strategy which redefined the serviced apartment
industry and marked Aston as a company that didn’t want to just play the game – they wanted
to change the way the game was played.
In the resort sector, Aston now successfully manages villas, boutique properties and spas.
It is Aston’s vision for villa properties that the villa experience will be woven closely
with experiences and sensations for each of the five senses.
With steady hard work and an undying belief in the Indonesian market, Aston has
developed into one of the countries leading hospitality management companies
with a proven track record in all sectors of the industry.
From the moment of arrival to the moment of departure, guests are consciously and
unconsciously introduced to a resort or villa holiday experience, which has been carefully
considered and meticulously planned to give them an overall sense of happiness and
well-being throughout their stay.
With steady hard work and an undying belief in the Asian market, Aston moved its headquarters
to Jakarta in 2000 to fully concentrate on development in Indonesia and South East Asia.
Aston has since developed into one of Indonesia’s leading hospitality management companies
with a growing presence in all sectors of the industry and future plans for expansion into
other major Asian cities and resort destinations.
With a proven track record of success, a positive attitude and a never ending ambition to
become universally recognized as the preferred hospitality management company in Asia
Pacific - the future for Aston International - is indeed bright!
|